The organisers will harness the collective promotional power of all its media and operational partners, coupled with a cash media spend in excess of £750,000, to deliver the audience to the Liverpool Boat Show in 2011 - a sum which dwarfs the promotional spend of other boat shows in the UK.

To indicate the sheer scale, ambition and reach of the visitor campaign, we detail below some of the key promotional resources and activities that have already been secured - a full eighteen months in advance of the event.

• Television - a £250,000 national campaign in the six weeks prior to LBS 2011 will be the centrepiece of a promotional strategy which will also include a guaranteed schedule of dedicated live network programming during the 10-day show period.
• Media partnerships with the major specialist boating publishers, delivering heavyweight editorial support, advertising, website, database access and visitor incentives through titles such as Practical Boat Owner, Yachting Monthly, Yachting World, Motorboat and Yachting and Superyacht World, to name a few.
• Media partnerships with local and regional newspaper and radio groups including Liverpool Echo, Argent, and Radio City, reaching a 2.7m catchment area with weekly penetration of 83%.
• John Lennon Airport, our transport partner, will provide in-airport advertising in the six month lead-up to LBS and promotion through its 3 million strong customer database.
• A targeted European marketing campaign in conjunction with RyanAir and EasyJet, focused on cities with strong yachting traditions and direct air links to Liverpool such as Oslo, Stockholm, Barcelona, Lisbon, Nice and Marseilles, plus major capitals such as Paris, Geneva, Rome and Berlin.
• Virgin Trains will provide in-train and platform advertising, website, special travel and shortstay offers, plus promotional access to its First and Standard Class databases of travellers to Liverpool, comprising over 8 million customers.
• Liverpool City Council and The Mersey Partnership will provide unique access to a range of promotional platforms including bus shelters, public transport advertising and websites across the city and in the immediate Merseyside catchment area.
• Close promotional partnerships via our Steering Group with all major marinas and sailing clubs, with particular focus on the North West, Wales, Isle of Man, the North East, Scotland and Ireland. Initiatives will include discounted ticket offers and participation in regattas and demonstrations during LBS.
• Major national, regional and specialist PR campaign delivered by Paver Smith, recently voted the North West's PR Agency of the Year and whose clients include Grant Thornton, Liverpool City Council, M&S Simply Food, Liverpool John Lennon Airport and the National Lottery.
• High net worth corporate hospitality strategy - intensive marketing to major financial institutions, professional firms, and wealth management companies to use LBS 2011 for client entertaining. Preliminary research shows tremendously positive response from firms such as Coutts, Barclays Wealth, Rensburg Sheppard and Hill Dickinson.